This study was carried out to analyse the market participation and consumption of Vigna unguiculata in Ibadan Metropolis of Oyo State. Nigeria. Primary data were collected from a total of 300 households in 4 Local Government Areas of the State using multistage sampling technique. Data were analysed using descriptive statistics and double-hurdle regression model. https://parisnaturalfoodes.shop/product-category/calendula/