This article reports the findings of Stage 3 of an international collaborative research programme. its point of departure being that public relations (PR) roles researchers have largely ignored research in the management domain in their conceptualisation of the PR manager role. (The first qualitative stage was conducted in the US and UK. and the second. https://www.bekindtopets.com/special-offer-Sticker-Skywhalepapa-Missy-Minzy-mega-find/